Generation Z Is Rewriting the Rules of Persuasion—And Most Speakers Aren't Listening
Born into a world of algorithmic content and peer-to-peer influence, Gen Z has developed a finely tuned resistance to the polished cadences of traditional motivational speaking. This opinion piece argues that the public speaking industry faces a genuine reckoning—and that the communicators willing to abandon the old playbook are finding remarkable new audiences among the youngest American adults.